Customer Lifetime Value

Calculate how much a customer is worth over their entire relationship with your business.

Average order value ($)

Purchases per year

Gross margin (%)

Monthly churn rate (%)

% of customers lost per month

Customer Acquisition Cost — CAC ($) (optional)

$480.00

Customer LTV

20.00 mo

Avg customer lifespan

$480.00

Annual rev/customer

LTV:CAC ratioStrong

12.0×LTV:CAC (target ≥ 3×)

You can spend up to $160.00 per customer acquisition while maintaining a healthy 3× LTV:CAC ratio.